Brighton Aldridge Community Academy

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Disneyland Paris Business and Media Trip 2017

Disneyland Paris Trip 2017

On the 30 January to 1 February, our Year 10 Business and Media students got the chance to attend the annual Academy trip to Disneyland Paris.

Here they attended seminars and a workshop with a focus on how Disneyland® Paris and Euro Disney S.C.A. work respectively in relation to the global business. This included an insight into the marketing, research and branding that goes behind the company’s commercial success.

The Students got the chance to create their own advertisement with professionals and came up with some innovative ideas on how to promote a business through social media.

In-between the seminars and workshop, the students managed to take some time out to explore the parks, fitting in some thrill seeking and sight-seeing, and took full advantage of the Disney Shopping Village before their return.

Click on the link below for the Gallery